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Posts Tagged ‘restaurant’

It’s in the computer…

June 7th, 2011 1 comment

vincent zorn - santa barbara flamenco guitarI had recently written an overview of the Zoom R24 and the simplicity of recording without a computer, interface, and all that comes with setting up a computer based work-station.
After all, I am all about getting ideas documented in the the easiest fashion – without straying away from the creative process and falling into the depths of mouse clicks, knob turning, cables and connections.
Today, we are going to explore a product that is so simple to use, cost very little in terms of buying gear, and turns the isea of recording into your computer into a matter of one usb connection.
The Icicle is a USB converter and mic preamp combo that allows you to connect any XLR microphone directly into your computer via USB
Made by a company called Blue, known for making amazing microphones, Blue has taken the confusion out of getting music recorded digitally.
Here is how Blue describes the Icicle:
“The Icicle is Blue’s new stylish USB converter and mic preamp combo that allows you to connect any XLR microphone directly into your computer via USB! The Icicle features a studio quality microphone preamp, 48V phantom power, fully balanced low noise front end, analog gain control, and driverless operation. Setup is a snap! “
It is true. Not only is the retail price below $60, all you need is a microphone and a computer.
I had a recording in less that 5 minutes – that’s total time of starting up my Mac, launching Garageband, plugging in the Icicle, and hitting record.
The unit has a cool retro ice blue glow when plugged in, and a level knob to adjust gain. It really doesn’t get any easier than that.
I recommend anybody wanting a uber-simple way to document music digitally, to check out the Blue Icicle and other great Blue products here :
http://www.bluemic.com/icicle/

Vincent Zorn is a professional recording artist/flamenco guitarist that makes a living performing at restaurants and private events in Santa Barbara, California.
To learn more about Vincent and his music, please visit his website at: http://www.vincentzorn.com

Play That Back…

December 21st, 2010 No comments


These days the amount of gear to record and capture a performance is mind blowing. From minidisc to Pro Tools, Garageband to stand alone recorders, technology has made it easier and easier to record audio.
When I started recording my songs, I used a portable cassette recorder. I would record the rhythm tracks into the portable, take the cassette, play it through my home stereo, then with another blank in the portable, add a track with the original blasting behind me. Rinse, repeat until you have a whole pile of sounds on one tape. Yes, it was primitive, but the joy was the unexpected results one would get. True depth of field recording and many surprises.
These days, the element of surprise has been lost with pristine audio and technological advancement.
For the past 10 years I have been using a computer based recording system. What started out as a HP PC running Cool Edit has turned into a Mac G5 running Logic Studio with tube pre’s, software plug-ins, interfaces,…and so list goes on and on.
Lately, however, I have been longing for the simplicity and fun capturing sound was and have been scouring the internet looking for quick, easy tools to write and record.
Before I buy, I have a few prerequisites :

  • Simplicity. Has to be easy to use. I don’t want to wait for the operating system to load. Ideas come quick, so I need to be be ready.
  • Portability.The older I get, the lighter my gear gets. Hello…nanotechnology. We should be recording on the tips of pens by now!
  • Digital. Has to be digital. Enough said.
  • I spent a few weeks reading reviews and checking forums. Browsing all the major online retailers and comparing products. Time to pull the trigger.
    Funny, out of all the products I looked at, the most affordable and function friendly ones I found were from the SAME company : ZOOM by Samson

    Zoom R24 Recorder : Interface : Controller : Sampler
    vincent zorn flamenco
    I absolutely cannot believe how much is in this small footprint of a tool. 24 tracks, built in stereo condenser mic’s, Interface with Phantom Power, Sampler and the the unit can be used as a controller for your DAW – except Pro Tools. I’m running Logic and Garageband so it just works for me.
    I’m not going to review the unit, but here is a youtube video of the demo from Summer NAMM 2010 :
    Zoom R24 – Summer NAMM 2010
    Check it out for yourself – street price of $499.

    Zoom H4n – Handy Recorder
    vincent zorn flamenco

    Talk about simplicity, the Zoom H4n – Handy Recorder is just that. A field recorder with x/y stereo mics, the ability to record four tracks at once, and use it as a computer interface.
    I run a line out of my Bose L1 into the H4n, and record my live performances in pristine digital.
    Check it out here:
    Zoom H4n Handy Recorder
    With a street retail of $299 it doesn’t get much better than that.

    Stay musical!!

    Vincent Zorn is a professional recording artist/flamenco guitarist that makes a living performing at restaurants and private events in Santa Barbara, California.
    To learn more about Vincent and his music, please visit his website at: http://www.vincentzorn.com

    Get a gig already…

    April 5th, 2010 1 comment

    santa barbara guitarist vincent zorn
    Get a gig already…
    As I have been adding to this blog, emails have been coming in from around the globe. Apparently musicians actually read this thing.
    We are so lucky to live in a time were information can be shared so easily at the click of a button. Plus, who likes licking stamps.
    I have written about equipment, getting a cd together, blah, blah, blah….but never about actually landing the gig.
    Woke up this morning and I received an email from Matthew Dorhauer in Australia asking advice on landing a gig in Sydney.
    Matthew is a finger-style guitarist looking to get a gig, and had a few questions regarding the negotiation.
    Here is what Matthew wrote:

    Hi Vincent,
    Hope you’re well! I came across your blog today and thought that some of the tips you offered were really smart. I myself am just starting out playing fingerstyle guitar arrangements like those of Tommy Emmanuel and Andy McKee in restaurants here in Sydney.
    I was hoping to get a quick opinion from you if you don’t mind. I simply love playing but the income helps support me. I have approached a few intimate venues and offered to play for 2 to 2.5 hours a night for $150 (AUS) a night which is around $138 (US) for your comparison. On the proviso that I get a regular booking once a fortnight. I am a solid player and play some nice arrangements, but I don’t know what anyone else charges, is that high or low?
    I would very much appreciate your opinion. You’re half way across the world but I’m sure you’d be able to offer some advise based on your great blog.
    Thanks in advance Vincent,
    Matthew.

    My advice for you would be to take any gig you can get. Don’t fret (pun intended!) about the amount of money right now – this can be addressed later. Restaurants are a great launching pad to bigger and better things.
    Not only is it a great live environment to rehearse your material in a low stress environment ( not a stage with lights and big sound), you have the ability to meet people that could potentially hire you for far more lucrative events.

    There are a few qualifications and considerations for the job. Style is probably more important than repertoire – how you play it more than what you play. Jazz standards, folk tunes, classical pieces, pop-rock songs, Brazilian and South American stuff, I play mostly my own tunes – they’ll all work if you play them in a style that works with the venue. Throttle back a bit and create an ambiance conducive to dining and talking. Like it or not, basically you are musical wallpaper.

    There are the basic requisites:

    Dress the part (remember, you are on stage – albeit a tiny one, you represent the restaurant!) and not creating a disturbance when you’re setting up or tearing down (people are probably eating).

    Keep the equipment to a minimum – I don’t bring my extension speaker cabinet that I use for bigger gigs. Most of these owners have put a lot of thought into the look and feel of their establishment, and they don’t want a bunch of electronic gear cluttering up the joint.

    The volume is critical. Get a few steady customers to complain about you being too loud, and you’ll need to have one of those uncomfortable discussions with the owner (like being called to the principal’s office). A restaurant owner has never asked me to turn it up. A club owner, yes, a restaurant owner, no.

    For me, the restaurant is marketing heaven for musicians. The potential client already hears your playing ( the audition), obviously likes it enough to inquire, and you can develop a personal relationship with this person – give them a business card, cd, whatever it takes.
    The majority of my income is from private parties and events that come from my weekly restaurant gigs. Once you become a regular feature, it quickly becomes a void when the live music is not there.
    I would find a few places that I think my music would be a perfect match. Approach them with the opportunity to have you perform in their restaurant. It is even better if you do this as a customer – ask for the manager, tell them your having lunch and you think that your music is the perfect fit for the place.
    Before you even talk, make sure you have a website,business card, and music on CD or online all set up prior. CD is better as you can ask them to play it in the venue right then.

    Offer a free night -( I know, sounds crazy) in exchange for tips and a meal. At the end, if it feels right, then approach with the money talk and a weekly performance schedule.
    My first gig in a restaurant, the owners came in as patrons. I played for four hours solid – without a break – and landed the gig.
    The next week, I not only had a weekly gig, but played a private party at their home. Yes, I was stressed. Yes, I repeated some songs. Best of all, I still have the gig and a personal relationship with the owners. They own two other bistros in town, and that one gig turned to three.

    Small things matter – be smart.
    Be friends with the establishment – including the staff.
    Play well and have a great time. Nobody wants a frowning musician.
    Best of all – get paid!!

    * Portions of this were taken from an excellent article by Dan Lambert : The Solo Restaurant Gig – Guitar A La Carte *

    Vincent Zorn is a professional recording artist/flamenco guitarist that makes a living performing at restaurants and private events in Santa Barbara, California.
    To learn more about Vincent and his music, please visit his website at: http://www.vincentzorn.com

    Get your career online….

    March 31st, 2010 No comments

    santa barbara flamenco guitarist vincent zorn
    It still amazes me how many musicians that have a cd, do not have a website, Facebook or MySpace page, and aren’t digitally distributing their music online via iTunes & and other various outlets.
    What once was a process solely for computer experts, is now accessible by anyone with any amount of computer prowess.
    Now, with the advances of social media, your personal website, performance schedule, cd releases, and everything pertaining to your musical scene, can be distributed across many different sites with a click of a button.
    See the buttons on the upper right of this page…go ahead take a look. Those are social media buttons that allow me to publish this blog to various different sites. Go ahead and click away – share it. Life is good.
    Not only can you communicate with your listeners, it allows the artist to place themselves in markets that normally wouldn’t be accessible.
    I have an account with Reverbnation, a social networking site for musicians. I opened a free account, uploaded my mp3′s, added my biography, and added a photo.
    I watched it for about a month, and checked were my music was most being listened to. I am from the US, and assumed it would be here. Wrong.
    My music was getting played heavily in, and get this, a few Arab countries, Taiwan, and Italy. After one month, I had found a market on the other side of the globe.
    Cd Baby will distribute your cd’s and digital music for a small cost – a small blog about Cd Baby is here
    Facebook is THE social media to be on. Get in contact with other artists – even the biggest stars have a Facebook
    page.
    Although not as popular as Facebook, MySpace is still pretty powerful as a way of connecting with listeners and artists.
    Reverbnation – Social networking for musicians. Plus, they provide great tools to market and promote with widgets that can be placed on your Facebook & MySpace pages.
    Twitter – This is like text messaging for the web. Allowing only a 160 character limit to your message, people “Tweet” straight to the point. Also, people have the ability to “follow” your tweets – deliver news about new releases, performances, whatever….real time notification.

    These are just a few valuable tools to get your career as a musician online and on the right track. After all, all we really want to do is play.

    Vincent Zorn is a professional recording artist/flamenco guitarist that makes a living performing at restaurants and private events in Santa Barbara, California.
    To learn more about Vincent and his music, please visit his website at: http://www.vincentzorn.com

    Serve the Server

    January 20th, 2010 No comments


    Get to know me
    Our position as Musician in an eatery is one of unique stature.
    Technically, we are kind of like a server – we deliver music table-side. We are also part Chef – creating the flavor of the room and making that dish taste a bit better. Part host as conversationalist to diners in between songs.
    What is the most important aspect of performing in a restaurant other than actually performing?
    Easy. Knowing the staff.
    Make it a priority to know and befriend the staff. Not only will they accept you as a part of their team, they are the direct link to your customers.
    I make a point to meet everyone in the staff, including the Chef.
    Over the course of a few weeks at a restaurant, I give every staff member a CD. It is a small gift that will reward you for months to come. Trust me, a happy staff is a happy room. And happy rooms always prove successful gigs.

    Vincent Zorn is a professional recording artist/flamenco guitarist that makes a living performing at restaurants and private events in Santa Barbara, California.
    To learn more about Vincent and his music, please visit his website at: http://www.vincentzorn.com

    Reading the room – Part 3

    January 20th, 2010 No comments


    The magic hour
    I have been performing in restaurants and at private events for the past five years. Believe it or not, you start to realize certain patterns and pacing that happens.
    One particular that is a steady is the “magic hour”. Basically, 9 o’clock in the evening.
    The time when the drink & the food start to settle in, and something fantastic starts to happen.
    Conversation becomes quieted, couples become closer, and the room starts to breathe in a more intimate way.
    This is the moment that you play the song….the “make out song”.
    For me it is a song I composed that consists of “I love you” chords. Major 7ths, and it works every time.
    Couples start kissing and at this point the music is thick in the air. The wine starts pouring, and for about 5 minutes all is calm and peaceful.
    Live music is a powerful element in a restaurant, and if you as the musician can be aware of your room, than you can command the mood.
    Be selfless, serve the song in the right moment, and you are guaranteed a musical experience. Learn to read the room, the details of the night, and you will have many successful gigs.
    Above all, respect the “magic hour” and you cant go wrong.

    Vincent Zorn is a professional recording artist/flamenco guitarist that makes a living performing at restaurants and private events in Santa Barbara, California.
    To learn more about Vincent and his music, please visit his website at: http://www.vincentzorn.com

    Reading the room – Part 1

    January 15th, 2010 No comments

    vincent zorn flamenco guitarist in santa barbara california.So you walk into the restaurant and there is one couple in the whole place. Right next to you. I mean right NEXT to you.
    Could be a bit awkward if you let it.
    I perform weekly in a place were my setup is almost rubbing elbows with the table next to me. Sometimes I come in and the table is already occupied and I have to set up while they are dining.
    First Rule : Dont bug the diners. I know…it’s a tough one because your over there tuning and sound checking trying not to look and sound like a guitarist has just entered the place.
    My entrance goes something like this : “Hi guys, sorry I’m late. Thanks for saving a seat.” That one gets a 99% tip and a good conversation out of it while you are setting up. Distraction for them, and you are almost in place by the time they realize you just moved in with them.
    Almost always you get ” So, what are we going to hear tonight?”
    I am a Flamenco guitarist – so, I say with the straightest possible face ” Oh, a little Flamenco Guitar, some Bossa Nova, and a bit of Rap.”
    Then I either get an “oh” and a strange look, or a smile and I’m in.
    Reading the room can be challenging, and I will be covering the holy grail of performance in a restaurant in the next week : How to read the room
    Everything from set up, what to play when, volume control…you name it, Ill cover it.
    Buckle up, school is in session.

    Vincent Zorn is a professional recording artist/flamenco guitarist that makes a living performing at restaurants and private events in Santa Barbara, California.
    To learn more about Vincent and his music, please visit his website at: http://www.vincentzorn.com

    Product and the art of selling it

    January 13th, 2010 No comments


    Cd’s or Downloads – what and how to sell your product
    Lets face it, the days of Cd’s are coming to a quick end.
    I remember selling quite a few at events and restaurants, but now things have changed.
    More and more, people are downloading music rather than purchasing Cd’s.
    It is a good thing as you dont need boxes of product waiting to be sold, but a bad thing as a physical CD still represents actual product that a customer can take home – even listen to on the way home from the eatery.
    I have incorporated both methods at my gigs – my physical Cd’s & download cards customers can purchase and redeem online.
    Kunaki
    I have all my Cd’s duplicated with Kunaki, and only order 100 at a time.
    Kunaki is an automated CD/DVD publishing service online. They have created a fantastic way for independent artists to manufacture their product at a very reasonable cost.
    Although the cost per Cd is a bit more (From $1.00 to $1.60 per unit depending on demand) this method allows me to purchase only the limited amount I need.
    Your product is duplicated, packaged with a one page full color insert, bar coded, and shrink wrapped. Professional presentation for way less than the bigger, high volume duplicators. Kunaki also duplicates DVD’s for the same cost per unit as Cd’s!!
    Check them out : Kunaki
    ***
    CD BABY
    Ok, you got your Cd’s, you sell them at gigs, now it is time to jump online and really spread the love.
    CD BABY is the largest retailer of independent artists online. For a small cost ( I think around $35.00 per album) you can sell your Cd worldwide, have it electronically distributed to all the major download sites, and basically watch your cd sell.
    My favorite part is checking my email in the morning to find another cd has sold. Fantastic.
    CD BABYhas many other options like web hosting and my favorite : Download Cards.

    For $99 you can customize these cards to sell at gigs. The customer then visits CD BABY and redeems the card for the download. Very simple and a great way to offer another delivery of your music.
    Check them out : CD BABY

    Vincent Zorn is a professional recording artist/flamenco guitarist that makes a living performing at restaurants and private events in Santa Barbara, California.
    To learn more about Vincent and his music, please visit his website at: http://www.vincentzorn.com

    Get in tune

    January 12th, 2010 No comments


    Tune up and shut up!
    The worst thing an event musician can do is tune thier instrument through their sound system. Bling….bliiinngggg. Not only will you drive everyone crazy, you will loose eventualy loose the gig.
    No professional musician tunes audibly, and neither should you.
    When in a noisy environment, such as restaurants, I use an Intellitouch PT1 Tuner.
    The Intellitouch PT1 Tuner is designed to tune electric and acoustic guitars, basses, violins, banjos, mandolins, and more without interference from ambient room noise. And it does it all without the the use of wires, microphones, or pickups. Tuning in noisy environments is a snap because the unique, flexible clamp actually “feels” the instrument’s vibrational energy instead of relying on sound.
    What else can you do if you dont want to shell out the $49.99 for the Intellitouch PT1 Tuner?

  • Turn your volume down – either on your instrument, with the use of a Volume Pedal if you use one, or a mute button on your sound system.
  • Use a stomp box tuner pedal like the Korg pitchblack Chromatic Pedal Tuner
  • Unplug form you system directly into a tuner like the Sabine STX1100 Chromatic AutoTuner
  • Do everyone a favor – tune silently and keep your gig. It is the smallest of details that will stand you apart from the rest.

    Vincent Zorn is a professional recording artist/flamenco guitarist that makes a living performing at restaurants and private events in Santa Barbara, California.
    To learn more about Vincent and his music, please visit his website at: http://www.vincentzorn.com

    No power? No problem.

    January 11th, 2010 No comments


    Crate Taxi Series TX50DB Limo
    As an event guitarist, you never know the requests that will come in. Last minute change-ups to varied locations. It is an ever changing dynamic that you have to get used to.
    I live and work in Santa Barbara, California – Wedding destination and beach town. Put that together and you will be asked to perform Weddings on the beach.
    Dont get me wrong, performing to multi million dollar views isn’t too bad. Except when they ask to be right on the beach – with no power.
    Lucky for me, Crate has a portable amp that solved this problem. At a price point of $399, you get a two channel, 50 watt workhorse that delivers amplification without the need for power.
    I used my Limo for a few years as a main amp, plugged and not plugged, and I have to say it should be in any musicians arsenal.
    Click here to learn about the Crate Taxi Series TX50DB Limo.
    Crate Taxi Series TX50DB Limo

    Vincent Zorn is a professional recording artist/flamenco guitarist that makes a living performing at restaurants and private events in Santa Barbara, California.
    To learn more about Vincent and his music, please visit his website at: http://www.vincentzorn.com

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